A&F: Designer spotlight on “Loin Cloth & Ashes”

This week, the spotlight is on Loin, Cloth and Ashes, the brand by Anisa Mpungwe. Her design are very modern, not exactly what you will expect to be “African” but again Africa is a continent with a multitude of cultures and tastes.  However, you get the see the Ankara prints, the love of color, the form-fitting designs, use of sandy neutrals, and the colorful accessories.

The brand is fairly new as Anisa opened her first store in 2012 at the age of 28 years but she is motivated and we will certainly hear more from her. Some of my favorites from her line below, and the Sissi File further down.

All images credit to: loinclothandashes.com

loinclothashes_4 loinclothashes_3 loinclothashes_2

The Sissi African Designer File

The Brand: Loin, Cloth and Ashes

The IT Factor: Very modern cuts and bright colors, edgy comfort for the “independent” women 🙂

The Inspiration: “Dare to be different”.  Anisa takes her inspiration from music, art, mood swings ( 🙂 ), color, shape, Africa.

The Designer Behind the Brand: Anisa Malembo Mpungwe

Notable Awards: WON 2008 Elle New Talent Competition (in association with a Mr. Price) and became first Black female to do so



Sissi’s Notes: Anisa is emerging, again an inspirational enterprising woman and it is great to see. She was invited to present her design at a Mercedes Benz show, so she is definitely moving up.  I am not wowed by her clothes yet but I love the fluidity in movement they inspire.  Am definitely smitten by her accessories 🙂 Looking forward to seeing more from her brand!


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