A&F: Deola and CLAN Spring Summer 2015 @ NYFW

As a start to the NYFW series, this week’s African designer is Deola and her sister shop CLAN. As a note, all images on this posts are courtesy of Frazer Harrison/Getty Images via StyleVitae.

Deola Sagoe / Clan - Runway - Mercedes-Benz Fashion Week Spring 2015

Sissi’s African Designer File – 19 Septembre 2014


The BrandDeola and CLAN

The IT Factor: Both brands use African styling and material with a modern/Western-like approach to the prints and styling.  The CLAN is more catered to the younger women (and designed and managed by Deola’s four daughters).

The Inspiration: According to Deola, the motto is to “To enable our customers to reveal through our design, their unique, albeit inexplicable, `Je ne sais quoi ‘ …Which is always a joy to behold”

The Designer Behind the Brand: Deola Sagoe, along with her daughters, Teni, Tiwa, and Abah Sagoe.  Deola’s biography available on her website.  I was surprised to learn that she’s been in the fashion business for 25 years now, but I should have paid more attention at my original post on Lanre Da Silva as Deola was listed as a similar big name…I have so much to learn about all designers in the African continent!

Country of origin: Nigeria

Notable Awards: I could not find much as of this writte-up but will keep on looking for future posts.

WebsiteDeola and CLAN

Sissi’s Notes: The CLAN collection at NYFW last week was interesting, check out the video here.  I was impressed by the Deola’s line more, the accentuated scallop for hips and hems; the clever lace, the fitted bodice, the old-school scalloped neckline (reminiscent of an old Wax top from my mom), the darker prints, the accentuated hip line…I could definitely see myself in the selections below.  Hope you enjoy them.  Her website lists a few stores if interested.

Deola Sagoe / Clan - Runway - Mercedes-Benz Fashion Week Spring 2015

The top of this dress reminds me of the old-styling in Congo in the 1990’s era.  My mom used to love those back then.  Even today, the styling is still considered old generation, so am glad to see a modern twist.

Deola Sagoe / Clan - Runway - Mercedes-Benz Fashion Week Spring 2015

This dress talks to me in so many level….is it the gently subdued but vibrant navy geometric print (is this Java material I wonder?), or the pronounced waist with a simple belt? Maybe the feminine draping at the waist, or the scallop-like thigh slit, or the clever cleavage line? I cannot decide but I am definitely responding 🙂

Deola Sagoe / Clan - Runway - Mercedes-Benz Fashion Week Spring 2015

 

This last dress is also a stunner.  Very subdued colors, but the shape lets your body do all the talking.  The exposed shoulders and overflowing drape and the waistline all make for a classic look. Love it!  Which of the Deola and CLAN looks do you like best? Do share!

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